So the exciting news is that the next version of Easy Video Player is in the pipeline. Rumoured to be launching in July it will be called Easy Video Suite, or so I am told. Josh Bartlett kindly gave away three copies to people attending the recent Warrior Gathering in London earlier this year, so [...] Read more »
Easy Video Player 3.0
Easy Video Player 3.0 is rumoured to be coming …. But what exactly will it do. Indeed I was told the other day that there would definitely be a much improved Easy Video Player launching this year. However exactly when it will be and what it will be I am currently unsure. The latest update [...] Read more »
Video Marketing And Its Advantages
What Is Video Marketing? Let me explain why video marketing is so important and why you absolutely need to factor a video marketing strategy into your marketing agenda. Businesses are now spending more money advertising online than they are on TV. Over 20 hours of video are uploaded to YouTube every minute. Over 1 billion [...] Read more »
Video Marketing – Hard Sell Vs Soft Sell
If you’ve been marketing online for any time, you’re probably used to using familiar marketing channels such as email marketing or banner advertising, both of which require a fairly hard sell approach to sales. Video, on the other hand, is different and is all about subtlety or the soft-sell. The reality is, people don’t watch [...] Read more »
How To Use Video To Pitch Your Product (Without Seeming Desperate!)
Web users have a low tolerance for lengthy video, which means that you have 2 to 3 minutes max to engage your audience and pitch your product, service or brand to them. That’s not a whole of time to get your message across in a way that convinces your viewers that both you and your [...] Read more »
How to Use Video to Increase Customer Conversions and Increase Profits
When planning and reviewing your marketing efforts for each of your online businesses, no doubt measuring your visitors and how they convert to sales is a major point of focus. Driving traffic to your websites can be time-consuming and expensive, more so if you are not achieving good conversion rates. Having an engaging web user [...] Read more »
Help, Nobody Is Viewing My Video (And What To Do About It)
It’s a dreadful feeling that nobody wants to experience. You’ve spent many hours and possibly many dollars creating your videos only to find that nobody is viewing them. It can be soul destroying but the good news is that with a little bit of effort and some objective self-appraisal, it is possible to come back [...] Read more »
Getting Your Video Specifications Right For YouTube
YouTube converts all videos, not matter what file format they have been uploaded in, to FLV (Adobe Flash Video) format. So why do you need to be concerned about converting your videos for YouTube Upload. It’s seems academic. The reality is that some file formats convert better to FLV than others. If you want to [...] Read more »
Five Rules To Determine If Your Video Length Is Killing Your Marketing Efforts
How long should your video be? There is no catch all answer to this question but there are some rules of thumb that will help you determine if your video is too long and ultimately destroying your marketing efforts. YouTube gather a lot of data on user viewing habits. The video giant looks at signals [...] Read more »
Doing Web Video Analytics
Introduction to Web Video Analytics As more people watch videos online and more videos are uploaded for entertainment, advertising, sales support and training, the ability to track user habits while interacting with those videos is becoming more important. This has lead to the creation of a whole new area of analytics called web video analytics [...] Read more »