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What Is Video Marketing?

Let me explain why video marketing is so important and why you absolutely need to factor a video marketing strategy into your marketing agenda.  Businesses are now spending more money advertising online than they are on TV.  Over 20 hours of video are uploaded to YouTube every minute.  Over 1 billion videos are viewed on the popular video sharing website everyday and people now spend more time watching video content online than they spend watching TV.

It’s not surprising then that video marketing is the fastest growing area on the web. Nothing else comes close to the effectiveness of this medium as a marketing tool.  If you are not promoting your business now using video marketing you are in serious danger of being left behind by your competition.

So what exactly is video marketing and why is it so popular?

At it’s simplest level, video marketing involves taking video content and distributing it widely on the Internet in a very focused and very structured way. The popularity of video as a viable marketing strategy is largely due to Google’s universal search feature.

Universal search was introduced by Google in 2007. Universal search meant that when you typed your query into Google the results the search engine delivered were not just webpages, but a mix of webpages, photos and video results. Type any search directly into Google and you are likely to find that image and video results rank at the top of the page, often ahead of heavy-weights such as Amazon. This prominent placement of video clips right at the top of Google’s search results has contributed to the explosion in video marketing.

Using video to promote your product, brand or service is one extremely low cost way of promoting online.  Production costs need not be through the roof.  There are many free tools available to help you create video content at zero cost.   The popularity of video has exploded over the past year and is only set to grow in the future.  No other medium has the global reach you get with video at such a low cost.

Video is a powerful SEO tool but the point is that not only Google and search engine loves Google but people do too. So why is video so popular with viewers? It’s simple. Video is far more engaging than text. Whatever you want to explain you will explain much better with video. Whatever you’re selling, video will show your customers how it works and explain it better than any other medium. Provide high quality interesteing content and you’ll start to bring viewers into your sales funnel and build relationships with them.

Video marketing is an extremely cost effective way of ranking highly in Google’s search results and therefore a low cost way of generating new sales and inquiries for businesses. It is also an effective way of raising your reputation, and pushing ahead of your competition. It’s not surprising then that many businesses are now taking advantage of the competitive edge they can gain from video marketing.

If you’re not yet using video marketing, ask yourself this important question.  Would you prefer the 1000′s of potential customers you wish to attract watching what you do or watching the videos of your competitors?

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